Outstanding speech by Alia Khan, introducing IFDC's Modest Runway.

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The amazing second edition of IFDC's Modest Runway in Torino revealed and confirmed some incredible talented designers. Last year, IFDC was the first institution to pave the way for Modest fashion shows in Italy. It was the first show ever held in the Modest industry and IFDC can be confirmed as the most important institution of promoting Modest fashion worldwide and especially on the Italian territory. Thanks to its branch based in Milan, IFDC Italy is now represented by the fresh face of Sara Asaloui, whom accompanied Alia Khan , chairwoman at IFDC, at the opening day of IFDC's Modest Runway during Torino Fashion Week workshop , where the Chairwoman held an outstanding speech about the potential of Modest market, its growth and opportunity of development, for existing brands and those approaching this industry. She focused on effective solutions for the active players to extend their business, by introducing an important discussion about future clients' shopping habits, how shopping retailers promote different outfits, such as Kimono style or caftan style, according to the customers' needs for a specific country. As Alia Khan explained " We built our platform (IFDC) to help them better succeed , so the idea now for us is to be there for you , to make sure a forth development and understanding of this market".DSC03855